BREEZE
ADAPTIVE RESORT WEAR

The purpose of Breeze is to give women feminine, adaptive resort wear that is stylish and can accommodate prosthetics. By using closures that are placed along the sides and front of the garments these designs make getting dressed a breeze.

ADAPTIVE COMPETITORS

Tommy Hilfiger Adaptive

Innovative summer styles for men, women and children with disabilities
Mass Market pricing
$29.50 - $119.50
Styles for comfort, prosthetics and wheelchairs
Known for classic, simple American style apparel
Easy accessible closures, magnetic closures, comfortable cotton designs

Joe and Bella

Adaptive apparel collection for elder men and women
Budget pricing
$19.99 - $74.99
Styles for ease dressing and undressing, front closures, and comfort
Known for basics, simple designs, and ease for elderly people
Mobility, easy accessible closures and comfortable cotton designs

Silverts

Wide range of apparel designs for men and women with all sorts of needs
Mass Market pricing
$25.00 - $100.00
Adaptive styles for everyone; providing comfort, ease and functionality
known for apparel designs for 36 different types of needs and disabilities
easy accessible closures, magnetic buttons, elastic waistbands and back snaps

Non-Adaptive Competitors

Summersalt

Women's swimsuits and beach cover-ups
Mass Market pricing
$55.00 - $145.00
Resort wear for women in a large range of sizes
Known for swimwear, cover-ups, lounge wear, dresses and activewear
Color-block, floral and animal print swimsuits, and feminine flowing dresses

Neiman Marcus

Luxury retailer that sells resort wear along with many other categories of clothing for men and women
Designer pricing
$24.75 - $4,500.00
Styles for high-end fashion, fit, and exotic appeal
Known for beautiful styles, prints, and glamour
Ruffles, expert cut and vibrant prints for swimsuits and dresses

Cupshe

Affordable swimwear and resort wear for women
Discount pricing
$13.99 - $42.00
Styles for a low price, in style, and a flattering fit
Known for swimsuits, cover-ups, beach dresses and women of many shapes and sizes
Plus sizes, variety of prints, femininity, and wide range of styles of summer dresses

Radar Chart

The radar chart is comparing the adaptive and non-adaptive brands based on their fit, durability, aesthetics, comfort, and price range. The best fitting brands are Cupshe and Summersalt because they have a wide size range for women. Also, the best price was Cupshe, although their durability was the lowest. The best brands for comfort are the adaptive brands, Tommy Hilfiger, Joe & Bella, and Silverts because they are specifically designed for comfort. The best rated brand for aesthetics is Cupshe because they keep up with the latest trends and styles. The brand with the highest rating for durability is Tommy Hilfiger Adaptive because the designs are made with strong adaptive closures, and durable cotton fabrics.

Consumer Profile 1

Age: 35

Work: Retail Manager

Family: married, 1 kid

Location: San Diego, California

“Until this problem I had with the above amputation, I

mean I like going out and dressing up.”

Suzi

Semi-active Social Life
Beachgoer
Online Shopper
Enjoys the pool
Spends a lot of time with family
Prosthetic Leg above the knee

BIO:

Suzi works in retail, but feels limited in the clothing she can wear because of her amputation. She spends a lot of time at the beach and pool, and wants a more feminine wardrobe that will encourage her to dress up again. Her daughter is trying to help her find clothing that is adaptive for her prosthetic, and makes her feel beautiful.

Goals:

More options for dressier adaptive clothing
Clothing that is feminine, and looks stylish
Easy access to prosthetic
Closures that are easily accessed and work with her prosthetic

Frustrations:

Feels limited to basic clothing
Not many brands that are adaptive and trendy
Always wears T-shirts and sweatpants or gym shorts to the beach because that is what she feels are the only options
Needs clothing options with side closures for easy access to prosthetic

Brands:

Consumer Profile 2

Age: 26

Work: High School Math Teacher

Family: Single

Location: Savannah, Georgia

“But I don't like buying nice ones, because there's no sense in ruining them.”

Julia

Online Shopper
Beachgoer
Vacations Often During Summer
Active Social Media
Spends a lot of time with friends
Prosthetic Arm

BIO:

Julia is a high school math teacher who likes to go on vacation with friends when school is out for the summer. She frequently shops for clothing online, but feels limited because she has a prosthetic arm. There are not a lot of options for her that are flattering, but also provide coverage and easy access to her prosthetic when she needs to.

Goals:

More options for adaptive clothing
Feminine clothing that covers and provides access to her prosthetic that she can wear on vacation
Innovative closures for tops and dresses
Clothing that is personalized to her needs

Frustrations:

Feels she has to cut her clothing because it is not adaptive to her prosthetic
Feels limited in her options for feminine clothing
Does not want people to see her prosthetic all of the time
wants more options for arm closures for easy access to prosthetics

Brands:

Functional and Stylish Pieces

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Functional and Stylish Pieces

Ease of Dress

Mobility

Comfort

Breathable Fabrics

Quality

Adaptive

Ease of Dress

Magnetic Closures

Adaptive Side Closures

Glamorous Feminine Styles

Looser fitting clothing for prosthetics

Versatile Garments

Loose Fitting bottoms and dress

Durable/Breathable Garments

Versatility

Comfort

Breathability

Confidence

Adaptive

Durable

Trendy

Lack of Fashionable Options

Alterations

Putting On and Taking Off Clothing

Tailoring

Expensive

Difficult Closures

Ease Dressing

Fashionable Adaptive Clothing for Leisure

Comfort

Retrieved from Pinterest

Retrieved from Pinterest

The inspiration for the Breeze collection is shapes and elements found in nature, and the essence of glamorous vacation. I wanted to incorporate organic lines and different ways fruit is an essential factor of resort life through markets, beverages, and sweets.

Retrieved from Pinterest

Retrieved from Pinterest

For fabric, Breeze will feature cotton garments that use cotton performance technologies such as

NATURAL STRETCH, TransDry, TOUGH COTTON, and PUREPRESS because they add quality to the

line that benefit the user in many different ways. Oyster shell buttons, metal snaps, and magnetic snaps will ensure easy closures and unique details

Technical Flats and Colorways

Front

Sea Foam

Copper

Sunkissed

Ruffle Hem Halter Top

Style # 1021

MSRP: $59.99

Size Range: XS - XXXL

This halter top features a low V cut out along with a ruffled hem. There are magnetic closures down the back and at the back of the neck. The cotton performance features include PUREPRESS and NATURAL STRETCH to provide a wrinkle-free finish and stretch to ensure comfort.

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Technical Package