S h e e r

The Sheer collection dives into the comfortablity and stylish essence of fabulous resort wear. We are happy to announce our skirt and top set, our everlasting jeans, and our line of flowy blouses. We have discovered an understanding of nature and what material is best for the summer season, and our line of fabulous tops and bottoms are perfect for mix and matching.

Mission Statement

To provide women with fashionable pieces that serve as the transition towards sustainable fashion.

Vision Statement

To offer eco-friendly glamorous resort wear that empowers women, while elevating everyday attire.

Demographics

Psychographics

Sex:Female

Age: 28-40

Income: $50,000-$175,000

Education:Bachelor's –Master's

Location: France, Europe

Relationship:Single, No Kids

Work: Magazine Journalist

Activities:

Film festivals, beach days, active nightlife, fashion shows, gardening, traveling, scuba diving, art shows,

Interests:

Fashion, art museums, fine dining, photography, writing, Sunday brunch, no children, preserving our planet

Personality:

Artistic, open-minded, risk-taker, night-owl, confident, party-goer, ambitious, perfectionist, eco-conscious

Lifestyle:

Dog mom, hedonic shopper, world traveler, hard worker, busy, busy, busy.

Goals:

Promotion within job, aid in ocean protection and climate change, attend fashion week, own business/magazine

Drink of Choice:

Cosmopolitan on nights out, champagne on Sunday's, espresso in the mornings

Travel Destination

Inspiration

C o l o r s t o r y

New Technology

We are excited to introduce our new color changing fabric which is activated by the sun. The color starts as white and instantly, when exposed to natural sun light, it changes color. Also we have new color changes from peach to magenta, yellow to orange andturquiose to lavender. This fabric can be used in clothing and handbags to create a unique fashion experience.

Giving Back

Our goal is to be a sustainable brand that uplifts women. As an eco-conscious brand, we try to give back with each design created. We sustainably source ourmaterials and use as much recycled material as possible. Wepay our workers fair wages and make opportunity for them to advance in our company. As for giving back to our community, we aid and employ women from various women's shelters, as well as provide free childcare.

Technical Flats

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The Gemma Midi Skirt

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The Lolita Button-Down Dress

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The Ava Bishop Sleeved Mini Dress

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The Donna Paperbag Pant

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The Tiffany Jumpsuit

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The Grace Sleeveless Top

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The Kelly Crop Pant

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The Tessa High-Waisted Short

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The Fiona Shoulder-Less Blouse

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The Rosie Cropped Halter Top

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The Naomi Corset Blouse

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Colorways

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This large collection features a variety tops, bottoms, dresses, and jumpsuits that come in many different styles. This summer resort collection will add femininity and color to any wardrobe.